Nikmah Suryandari, Farida Nurul Rahmawati, Netty Dyah Kurniasari

Abstract: Absentia voters in Madura included into high category. Regencies in Madura island have the highest record and included into high number in East Java for the absentia voters (someone who does not use his/her right to vote), the detail is Sampang Regency 65,231 absentia voters (13.91%), Bangkalan Regency 65,502 absentia voters (13.56%), Sumenep Regency 55,854 absentia voters (8.05%), and Pamekasan Regency 35,352 absentia voters (7.88%). Many political communication strategies in order to minimize absentia voters have been conducted by government. While, today, the government still uses the same strategy for all population, in which it is in contrast with the fact that the different people or population have different demographic characteristic, social, economy, and culture. The goal of this research was to result effective political communication strategy and appropriate media selection in order to minimize absentia voters. While, specifically, the objectives of this research in the first year as follow: (1) resulting demographic, socio-economic, and socio-cultural profile; (2) identifying political knowledge and attitude of people; (3) knowing background or reason of absentia voters. In which it would be foundation to arrange political communication strategy in order to select appropriate media for message delivery of Election socialization in Madura; (4) identifying message source, message delivery media, strategy of message delivery and message content that during this time already conducted based on socio-demographic characteristic grouping (age, gender, education, and income); and (5) formulating effective, applicable, and adaptive political communication strategy and media selection in order to minimize absentia voters in Madura.

Keywords: Absentia Voters, Madura, Communication Strategy

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