Sukersa Wirahadi, Muhammad Sood, Djumardin

Abstract:

Brand Narmada is a brand of bottled drinking water (AMDK) owned by PT. Narmada Awet Muda where the container / gallon is used by the Tirta Mulia Drinking Water Depot for the sale of refill drinking water products in the Sekotong Region of West Lombok Regency. Consumers who use refill drinking water are only for daily needs such as cooking, washing, tasting vegetables and fruits because the water quality in the area is not good for drinking as drinking water. Whereas for drinking water needs, consumers choose to consume AMDK under the Narmada brand. When offering their products to consumers, Refill Drinking Water Depots provided information that there was genuine Narmada brand drinking water, and there was refill drinking water but the Narmada brand. Against this incident, PT. Narmada conducts information dissemination specifically to the Tirta Mulia drinking water depot regarding the prohibition to use a registered trademark (Narmada) as stipulated in Law No. 20 of 2016 concerning Trademarks and Geographical Indications. PT. Narmada Awet Muda also offers a number of solutions so that the work will not happen again by exchanging Narmada branded containers/gallons to the company in return for being given a plain / unbranded container. But these efforts did not produce positive results and PT. Narmada Awet Muda feels disadvantaged by the decline in sales turnover in the Sekotong Region of West Lombok Regency so that they make legal efforts to get protection against their Narmada brand.

Keywords:brands, containers, refill drinking water

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