Aditya Halim Perdana Kusuma Putra1, Syahnur Said2, Sabri Hasan3
Abstract
Consumers in Indonesia have the uniqueness characters, one of them is likely to be impulsive in shopping. The pattern of consumers behavior of Indonesia with its diverse uniqueness is due to high level of heterogeneity, among other things, because of differences in Tribe and regionalism. This difference concerns habits and lifestyles, especially eating habits, consuming style, and even consumers behavior in visiting shopping centers. It is not apart from the implications of external and internal factors of consumers that are variables in this research. Internal factor that is consumer characteristic while external factor that is Product Characterize. This research was conducted in Indonesia involving 435 respondents who are consumers/visitors of mall in Indonesia. Sampling used the method of insidential sampling, analysis method used was multiple linear regression with the analysis test tool of Smartpls 3.0. The results of this reseach showed that consumer characteristics have a significant and dominant influence on impulsive buying factors of consumers / visitors of mall in Indonesia, product characteristics have a significant and positive effect. The finding obtained in this research showed that consumers/visitors of mall in Indonesia behave impulsive as much as 58.6%.
Keywords: Consumer behavior in Indonesia, Impulsive buying
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